Feminsa TrueTone

The lipstick that reads your body's pH to create your one-of-a-kind perfect shade in seconds.

Adapts to pH

Moisturising

Clean & cruelty-free

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60-day money back guarantee

What are the ingredients?
  • Vitamin E (Tocopherol): Antioxidant that helps repair and protect delicate skin.

  • Hyaluronic Acid: Attracts and holds moisture for naturally plump, youthful-looking lips.

  • 24K Gold: Added in trace amounts for luxury feel and antioxidant benefits.

What exactly makes it change colour? Is it safe?

The colour comes from natural pH-reactive botanicals similar to those found in berries and flowers. These food-grade ingredients have been used safely in cosmetics for decades and are dermatologist-tested. The formula is vegan, cruelty-free, and contains no parabens, phthalates, or harsh chemicals. It's the same colour-changing technology found in high-end Korean beauty products.

How long does the colour actually last?

Once the colour develops (takes about 30 seconds), it lasts 8+ hours with normal wear. It's water-resistant and won't transfer onto cups or cheeks, but it's not completely kiss-proof or meal-proof like those super-drying liquid mattes. You might need to reapply after a big meal, but the colour fades evenly without that ring around your lips. Most customers reapply once at lunch, and they're set for the day.

Will it work with my skin tone?

Yes! This is the beauty of pH-adaptive technology – it works with your individual chemistry, not against your skin tone. Fair-skinned women typically get soft pinks to roses, medium tones often see coral-pinks to berries, and deeper skin tones usually develop rich mauves to deep roses. Olive undertones tend to create unique peachy-pinks. The colour it creates will always complement your natural colouring because it's created by your body.

See the Difference

Tired of Lipstick Roulette?

Lipstick graveyard in your drawer

Reapplying every 2 hours

Wasted $150+ on wrong shades

Dry, flaking lips by midday

How We Compare

Traditional
Lipstick

Personalised Colour Match

Adapts to YOUR pH

One-size-fits-all

Hydrating Formula

Shea butter & oils

Often drying

Natural Finish

"My lips but better"

Can look cakey

Works for All Skin Tones

pH creates YOUR shade

Hit or miss

Clean Ingredients

Vegan & cruelty-free

Contains parabens

Long-Wearing

8+ hours

Frequent touch-ups

Shade Guessing

No guessing needed

Trial and error

Frequently Asked Questions

What are the ingredients?
  • Vitamin E (Tocopherol): Antioxidant that helps repair and protect delicate skin.

  • Hyaluronic Acid: Attracts and holds moisture for naturally plump, youthful-looking lips.

  • 24K Gold: Added in trace amounts for luxury feel and antioxidant benefits.

What exactly makes it change colour? Is it safe?

The colour comes from natural pH-reactive botanicals similar to those found in berries and flowers. These food-grade ingredients have been used safely in cosmetics for decades and are dermatologist-tested. The formula is vegan, cruelty-free, and contains no parabens, phthalates, or harsh chemicals. It's the same colour-changing technology found in high-end Korean beauty products.

How long does the colour actually last?

Once the colour develops (takes about 30 seconds), it lasts 8+ hours with normal wear. It's water-resistant and won't transfer onto cups or cheeks, but it's not completely kiss-proof or meal-proof like those super-drying liquid mattes. You might need to reapply after a big meal, but the colour fades evenly without that ring around your lips. Most customers reapply once at lunch, and they're set for the day.

Will it work with my skin tone?

Yes! This is the beauty of pH-adaptive technology – it works with your individual chemistry, not against your skin tone. Fair-skinned women typically get soft pinks to roses, medium tones often see coral-pinks to berries, and deeper skin tones usually develop rich mauves to deep roses. Olive undertones tend to create unique peachy-pinks. The colour it creates will always complement your natural colouring because it's created by your body.

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